For College Students, Social Media Tops the Bar Scene

To anyone who has ever been to college, it doesn’t seem like much of a problem: how to lure students to bars, the earlier in the evening the better.

But bar owners in the Collegetown neighborhood of Ithaca recently convened a worried summit about just this topic. Once upon a time, in the Pleistocene epoch before cellphones and social media, students used bars as meeting places, heading there after class to find friends and to plot evenings over beer.

These days text messaging, Facebook and Foursquare make it possible to see if a bar is worth the trip (translation: who is there) without leaving the dorm. Meanwhile, location-based mobile apps like Grindr, which point to the nearest available candidates looking for sex or not-quite-sex, are helping dethrone college bars from their place as meat markets.

via For College Students, Social Media Tops the Bar Scene - NYTimes.com.