Most of the studys data point toward more individualism and less cohesion. The advantages of individualism are more tolerance, equality, and less prejudice, says Ms. Twenge. But the broader implication, she says, is not good. "Having a population that is civically involved, is interested in helping others, and interested in the problems in the nation and the world, are generally good things," she says. But Ms. Twenge does not believe this is happening. People are "more isolated and wrapped up in their own problems," she says. "It doesnt bode well for society in general."