For-profit schools try to talk a better game

The campaign was dubbed “Project Rose,” as in Shakespeare’s “a rose by any other name.” The Chronicle of Higher Education got its hands on the plan. The for-profit college industry’s main trade group was pushing members to lose the business jargon and speak like educators. Instead of “parent company,” try “university system.” “Recruiter?” How ‘bout “counselor?” And my favorite: a “piece of business” should be called an “applicant.”

For-profit schools try to talk a better game