New Digital Tools Let Professors Tailor Their Own Textbooks

For his marketing course at the University of Tennessee at Knoxville, Daniel Flint wanted his students to read a white paper on public relations, a couple of case studies, an industry report, and a chapter of a forthcoming book.

So he created a textbook with just that—more than 100 pages of material in one customized package for his students.

New Digital Tools Let Professors Tailor Their Own Textbooks