Jumping' to New Ideas

  For a college president, Michael Schneider of McPherson College spends an awful lot of time talking about horsing around on playground equipment.

It's not because he's immature, though at the age of 37 he is one of the youngest college presidents in the country. It's because "jumping off swings" is Schneider's metaphor for entrepreneurship -- students shouldn't be afraid to take risks, just like they did as children -- an idea he hopes will seep into every corner of McPherson.

Jumping' to New Ideas