Trendless Summer

Last year, many colleges enjoyed record-breaking summer enrollment, growth that was largely attributed to the poor economy and students wanting to get out of college as quickly and cheaply as possible (many institutions mark down tuition and housing costs during the summer term). This year, the results are more mixed, and it’s harder to discern a trend. While many colleges are reporting declines in summer enrollment for the first time since the economic downturn started, a few institutions are reaping the benefits of concerted marketing efforts – which, in one of the most extreme cases, boosted new student enrollment by 70 percent.

Trendless Summer