College 2.0: Academics and Colleges Split Their Personalities for Social Media

 

Many professors and higher-education leaders are struggling to strike a balance between their personal and professional lives when using online social media, a realm that encourages widespread sharing of thoughts and opinions. Often that means creating multiple accounts, one for each of the hats they wear. Some professors use Facebook with friends and family, reserving Twitter for professional observations, or vice versa. Professors now have what amount to "daily me" networks online, with many outlets  College 2.0: Academics and Colleges Split Their Personalities for Social Media