A New Leaf at Phoenix? - Inside Higher Ed

“We’re doing what we think is right,” said Gregory W. Cappelli, the co-chief executive officer of Apollo Group, which owns Phoenix and other for-profit colleges and schools. The company, he said, is shifting “from a recruiting mentality and culture into one of a long-term relationship” between potential students and recruiters, who’ve been renamed "counselors.” News: A New Leaf at Phoenix? - Inside Higher Ed.